BRAND FEATURE
Melissa thorne support
Branding + Website Design
THE CREATIVE PROCESS
A detailed look at Melissa's branding + website design process, the steps we took, and how we turned her vision into reality!
BRAND ALIGNMENT
1. BRAND QUESTIONNAIRE:
We started Melissa's project off with a Brand + Biz Questionnaire. This not only helped her clarify and define her brand's foundation but also helped me get to know her, her brand, and her business on a more intimate level.
2. PINTEREST BOARD COLLABORATION:
In addition, I had her create a "Brand Inspiration" board on her Pinterest profile, where she pinned images, textures, colors, font styles, logo ideas, inspiring quotes, etc. – anything that felt like her, her brand, and her vibe.
3. MOOD BOARD + COLOR PALETTE:
Using her Questionnaire + Pinterest Board as a guide, I created a "Mood Board" and suggested color palette. This captured the overall look, feel, and vibe of her brand, ensuring we were both on the same page as we moved forward with her brand identity.
BRAND IDENTITY
1. LOGO DESIGN:
With her visual direction locked in, I began designing her primary logo and presented her with a few design concepts to choose from. She chose one, we made some small tweaks to it, and then I created her alternative and submark logos from there.
These will give her different options to use across various spaces and platforms, ensuring her brand always looks professional + cohesive!
2. BRAND ASSETS:
I also curated her fonts, custom illustrations, and a collection of brand photos that felt aligned with her style and vibe.
3. BRANDING BOARD:
Once her Brand Identity was completed, I created a Branding Board that showcases all the elements of her brand identity, including her logos, color palette + hex codes, visual style, font names, etc.
This will serve as a reference guide that can help her + her marketing team keep things consistent going forward!
WEBSITE DESIGN
1. WEBSITE PREP:
We did a little website strategy work to get clear on the goals of her website and the actions she wanted people to take, plus anything she would need to create and gather before I began the design process.
I then gave Melissa an outline to help her write her website copy so that her messaging connects with her people, helps them see why they need to choose her, and guides them to take action.
She was also given a list of content she needed to gather, including any personal photos she wanted to use, photos of her training certifications, testimonials from her clients, etc.
Once all of that was completed, I assisted Melissa in setting up her domain + hosting, configured it with WordPress, and created a branded "Coming Soon" page to let her audience know her website was in the process of being built!
2. WEBSITE DESIGN
I took everything we discussed, gathered, and created together and used it to design a beautiful 1-page website that felt warm, modern and totally aligned with her work!
After that, I ran some tests on her site to make sure everything was looking right and functioning the way it was intended to.
When everything was ready to go, her website was launched live!
MARKETING COLLATERALS
1. BUSINESS CARDS:
Once her brand identity + website were created and launched, Melissa decided she wanted to have some business cards designed.
I referenced her branding board and used some of her custom graphics to design some personalized business cards that looked and felt cohesive with the rest of her brand!
Then I had my printing company print and ship them directly to her!
VIEW LIVE WEBSITE
CLIENT LOVE
"Working with Tara was such a gift. She made the entire process of designing my website feel easy, thoughtful, and truly collaborative.
She listened so closely to what I envisioned and created something even more beautiful than I imagined — including a logo that feels so true to me and my brand.
Tara’s creativity, professionalism, and kindness made this experience so positive from start to finish. She just got it — and made something that feels warm, modern, and totally aligned with my work.
I’m beyond grateful for her talent and would recommend her to anyone looking for a designer who really cares about her clients and their vision.
Thank you, Tara!"
WANT TO WORK TOGETHER?
 SPECIALIZING IN PERSONALIZED BRANDING + WEBSITE DESIGN FOR PURPOSE-DRIVEN ENTREPRENEURS
SERVICES
1-on-1 Sessions
Logo Design
Brand Development
Website Development
Graphic Design
LOCATION
Based in Somersworth, NH
(but can work anywhere!)
