As a business owner, you probably understand how important a logo is when it comes to your visual identity. But what you may not know is that you may need more than one logo for your brand.
As you may have heard before, branding is so much more than just a single logo. It’s about creating a cohesive system that gives your brand versatility and helps you present your business in its best light, no matter which platform or medium you use it on.
In this post, I’ll be sharing the benefits of having more than one logo, plus the types of logo variations you may want to consider when it comes to creating your brand’s visual identity.
Most professionally-designed brands have four to five logos: a primary logo, plus three to four variations of the primary logo. You don’t necessarily need to have this many logos, but having a few readily available in your toolbelt can save you time and money down the road.
The Benefits of Having More Than One Logo
1. Multiple Logos Help to Create a Cohesive Brand System
If you’re looking to create a professional-looking brand, it’s important that you develop your own unique and consistent look across all of your marketing efforts right from the beginning. This will not only prevent you from having to spend time and money rebranding later on, but it will also help your audience instantly recognize your business anywhere they see your logos and branding.
Instant recognition from a brand = trust, which can lead to quicker decisions from your audience. This means they are more likely to purchase from you, read your posts, listen to your podcasts, or just follow you in general if they feel like they already know, like, and trust you.
Since your brand is designed to be a system, having multiple logos can help you develop a one-of-a-kind, professional and cohesive look across different platforms and mediums, including both print and digital.
Below is a branding board showcasing my client’s finalized brand:
2. Multiple Logos Can Give You Freedom + Versatility
The tricky thing about designing one logo is that it has to work in so many different situations and circumstances. There are some obvious places your logo will need to work when you begin marketing yourself – like your website, your social media profiles, and your business cards.
But as your business grows, your logo will likely be used in some ways you didn’t expect, which could present a new challenge if you don’t have the proper logo file made for that type of space or medium.
Since you always want your logo to stand out and be legible, here are some things to consider:
Case 1: Your logo may not stand out or be legible if, for example, you only have one logo that has a wide shape to it. What if you try to use it in a space that doesn’t allow those dimensions? You could shrink your logo down, but then it will no longer be legible.
Case 2: What if you have a logo that was created with black text and you come across a situation where you need to put it on a dark background?
Case 3: What if your logo needs to be blown up to a poster or billboard size and you don’t have a high-resolution, scalable vector file? What if you spend time and money printing something out and it ends up coming out looking flat, drab, blurry, and/or pixelated?
What are you going to do in all of these cases? You’d have to go back to your designer and have them create a new logo for you, which means you’d have to spend more money. That could also take some time to do, depending on your designer’s schedule. What if you need the logo file now because you have an event you need to get to?
Or worse, what if your designer is not available and you have to spend time finding a new designer? What if your new designer doesn’t have your original source file (AI) and needs to redesign your logo all over again?
This could cost you a lot of extra money, time, and headaches… things you didn’t have to spend if you had invested in a professional brand designer who could help you plan and create all of the logo files you may need right from the beginning.
The Types of Logo Variations to Consider
- Primary Logo
- Horizontal or Wide Logo
- Submark Logo
- Icon-Only Logo
- Signature Logo
Types of Color Variations and Formats to Consider
- All-Black Logo Options
- All-White Logo Options
- CMYK + RGB Formats
- Vector Files (AI, PDF, EPS)
- Raster Files (JPG, PNG, GIF, TIF)
An Easy Solution
Logo design and branding is what I love to do!
As a professional designer, I offer branding packages that help you plan out your entire visual identity. You won’t have to worry about painting yourself into a corner or wondering which files you’re going to need. I take care of all of that for you. You just sit back and relax while I work my magic!
In the end, you’ll receive everything you need – a variety of logo variations, file formats, and color options – so that you will be ready to go as soon as you launch your business!
If you’re interested in chatting more about your brand and how I can help, feel free to reach out!
Want to Keep Learning?
Check out some of my other posts on branding!
- 5 Types of Logo Variations to Consider for Your Brand
- What is Branding and Why is it Important for Growing My Biz?