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The Client
Trendsetter Virtual Solutions recruits agents as independent contractors to work from home as customer service reps for various Fortune 500 companies.
Project Goals
Denise initially came to me looking to have her current logo "polished up" so it would look a little more professional. As we began to talk, she quickly realized that she didn't really want a logo touch up – she wanted to completely start over and create an entire brand identity from the ground up. So she hired me to help her set the foundation and create her most essential branding elements, which included a few different logos, business cards, a letterhead, and Facebook branding.
Brand Foundation
We began by diving deep into the essence of her brand to uncover what her brand's core values are, what her mission is, who her target audience is, how her brand helps people and how she wanted her brand to look and feel. Below is a summary of what we discovered, which helped us lock in her foundational core.
Core Values:
Educating the community about the way work is changing.
Mission:
To empower women and other disenfranchised individuals by educating them about alternative, future-driven ways to work.
Target Audience:
Women who want or need a flexible way to make an income, whether full-time, part-time or over-time.
How Her Brand Helps These People:
Not everyone is able to work within the confines of our current corporate structure. Too often I hear, "if only it were more flexible" Now, it is. People can to set their own hours and work around their life. Finally, a work/life balance.
How She Wants Her Brand to Look + Feel:
Innovative. Future-Driven. Empowering.
Mood Board
The next step was to create the foundation for her visual identity. We began by curating a mood board and color palette that not only helped us capture the look and feel she was visualizing for her brand, but also helped us get on the same page so that we could streamline the entire design process going forward.
Denise wanted her brand to look and feel innovative, future-driven, and empowering and she was visualizing a pink, gold, black and white color palette.
Logos
Once we had the foundation down, it was time to move on to the logos! Denise planned on using her logo across a variety of platforms and mediums (her website, blog, social media, printed marketing materials, and in-person events) so she needed to have a variety of logos created. I ended up creating one primary logo, two alternative logos, and a submark logo, keeping the theme simple, yet consistent.
Business Cards
After designing her logos, it was time to design her business cards. We used her primary logo for the front of the card and added an alternative logo to the back of the card, keeping the color scheme consistent with her color palette.
Letterhead Branding
For her letterhead, I used her primary logo in the header area and made sure all the fonts matched up with the fonts we chose for her brand so everything stayed consistent.
Facebook Branding
After that, I created a custom Facebook cover photo that matched up with the style of her mood board. I also rearranged some of the pieces of her primary logo to create a special tagline that stated "Change the Way You Work." The circular alternative logo was used as her Facebook profile image as it just so happened to fit perfectly!
Branding Board
After the project was complete, I finalized her branding board with all of her design elements so that she would have something to refer to going forward. This is also good to have in case she ever works with another designer, social media manager or other type of team member because they will know which fonts to use, which colors to use and how to stay "on brand" when creating new promotional content.
Project Info
Brand Identity:
Mood Board
Logos
Business Cards
Letterhead
Branding Board
Social Media Branding
Business Cards: VistaPrint
"I loved, loved, loved working with Tara. I totally relied on her to pull together what I didn't even know I wanted!
Denise Morris