Spenser Emma is an Empowerment Influencer and Herbalife Health + Lifestyle Coach located in San Diego.
Spenser came to me looking to create a cohesive, personal brand and website that not only reflected her unique essence but also helped her attract more of her dream clients.
We began by diving deep into the essence of her brand to uncover what her brand's core values are, what her mission is, who her target audience is, how her brand helps people and how she wanted her brand to look and feel. Below is a summary of what we discovered, which helped us lock in her foundational core.
Health, self-love, friendship, and faith.
To empower women through nutrition, fitness, entrepreneurship, and encouragement.
Women located in the San Diego area who are between the ages of 18-40 and dream of time freedom, financial freedom, optimal health, solid friendships, finding and fulfilling their passions and purpose. They know they are meant to do and be more but don't know how to get started. They are goal-getters who are open to learning how they can leave their 9-5 job to pursue entrepreneurship, make an impact, and create the life of their dreams!
How Her Brand Helps These People:
With the Herbalife opportunity, through the blogging community, and 1-on-1 coaching. Spencer's goal is to empower women by helping them with their nutritional habits, giving them fitness guidance, and bringing warm, positive vibes of encouragement to gently guide them into awareness of true happiness, self-love, and the lifestyle they have always wanted.
How She Wants Her Brand to Look + Feel:
Empowering and loving.
The next step was to create the foundation for her visual identity. We began by curating a mood board and color palette that not only helped us capture the look and feel she was visualizing for her brand, but also helped us get on the same page so that we could streamline the entire design process going forward.
Spenser wanted her brand to look and feel empowering and loving. For her color palette, she wanted to include whites, nudes, dusty pinks, coral, and black.
Once we had the foundation down, it was time to move on to the logos! Spenser wanted a simple logo that just included her name, so I created a primary logo + a few variations of her logo so she always had a few different options to choose from.
Once the foundational branding elements were completed, it was on to the design and development of her website! I used a combination of her personal photos along with some custom graphics to help enhance the look and feel of her site and really bring out her unique essence. I also added in a slider and some animations to help give the website a sense of movement and energy!
A blog was also added so Spenser could educate people on various aspects of her business and help them learn more about her, what she does, and what she offers. In the sidebar, we added an email list signup form so readers could have notifications about new blog posts sent directly to their inbox. We also added some custom buttons to direct people to various pages on her site.
In addition, social media sharing buttons were added at the bottom of her posts so that readers could easily share her content to their social media pages, which would naturally help bring more traffic back to her site and boost her SEO rankings even more.
Spenser's website was optimized for search engines (SEO) which will help her business get found more organically online from others who are searching Google and other search engines for the kinds of products and services she offers.
In addition to her newsletter, we wanted to create an extra incentive that would help her build her email list. We decided to create an ebook that she could use as a lead magnet!
After the project was complete, I finalized her branding board with all of her design elements so that she would have something to refer to going forward. This is also good to have in case she ever works with another designer, social media manager or other type of team member because they will know which fonts to use, which colors to use and how to stay "on brand" when creating new promotional content.
Custom Home Page
Social Media Sharing Buttons