Are you looking for a way to boost business organically, without having to spend a lot of money on marketing and advertising?
Well, I have a question for you:
Have you considered adding a blog to your website?
Blogging is personally my all-time favorite way to gain organic website traffic, clients, followers on social media, and even passive income! Why? Because once you create a post, it essentially becomes an evergreen advertising magnet, working for you long-term… much longer than a social media post (and with a hell of a lot less competition!) 😉
Ahh yes, I can see the wheels turning in your head. Did I get your attention?
Keep reading to learn how adding and maintaining a blog on your business website can organically help you expand your brand and bring in more business revenue without having to put in a ton of extra time and effort!
But first, let’s go over what exactly is a blog…
What is a Blog?
A blog is a page of a website that displays articles (also known as blog posts) in a feed. Your articles are usually updated on an ongoing basis and are listed in chronological order on your blog page.
A blog is also a cost-effective marketing investment. Adding a blog to your site is worth the time and effort since every article you publish has the potential to work long-term for you, bringing more traffic and leads, which could ultimately turn into more business!
Your blog can also help you build brand awareness, and promote your expertise, products, and services.
A good analogy for blogging is to think of it like fishing. The more “hooks” (blog posts) you have out there, the more likely you are to catch a “fish” (customer/client)!
Four Organic Ways Blogging Can Benefit Your Small Business
1. A Blog can Help Drive Traffic to Your Website
Google loves new content, so by having a blog and blogging often (providing valuable content that is related to your business’ services, products or industry in general), you’ll be more likely to rank higher in search results and therefore get indexed on the first page of Google.
When your content shows up on the first page of Google, the people who are seeking your products or services are much more likely to find you.
Being on the first page is where you want to be because people are less likely to go to the second page or beyond to get answers to their questions. Most people believe whatever content is on the first page is the best information they are going to find, and if they don’t find their answer with the initial question or phrase, they’ll usually just type in a new question or phrase.
Tip: A fast and easy way to drive targeted traffic to your website is by sharing a link to your articles on social media sites like Facebook, Instagram, Pinterest, Twitter or LinkedIn. I recommend using social sharing buttons to link the post back to your site automatically.
2. A Blog can Help Convert Traffic into Leads
According to HubSpot, the overall ROI (return on investment) is more likely to increase for businesses who blog; in fact, businesses who really prioritize blogging experience a 13X increase in ROI, year after year!
An active blog with quality content lets people know your business is alive and well-maintained. If you can help give people answers to their questions or find solutions to their problems within one blog post, they will be more likely to click around your website or blog to see what other good content they can find. This is what can lead to more business!
3. A Blog can Help Establish Authority
A blog gives you a platform to share your voice. You might have knowledge in your industry that others don’t; use your blog to share your insights while also establishing yourself as an expert in your field!
Publishing blog posts that are accurate, relevant to your industry, and informative will eventually get the attention of industry insiders and earn you recognition as a trustworthy, authoritative source. When you’re considered a person or brand of authority, more people listen to you and what you recommend, which can ultimately result in more sales!
4. A Blog can Help Educate + Share News
Use your blog to educate your clients or customers about your services or products to help them better understand the value of what you offer.
Or use it to share news and updates by putting new services or products in the spotlight! This can help promote things you offer that most people might not even know about if you just had a static site without a blog.
If you are a creative professional, you could use your blog as a sort of portfolio that walks people through the process of a creative project you completed. This can help them get a better idea of how much work goes into your projects, which often gives them a better understanding of the project’s value.
A blog is also a great way to help keep your content fresh and up-to-date, which is great for boosting your SEO and gaining organic traffic from Google!
I Want to Hear From You!
Do you have a blog on your website? If so, have you seen an increase in traffic and sales?
Comment below and let me know!
And if you need some help setting up your blog, I can help!